Corporate Writer

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HBO, IBM, McDonald’s Restaurants, DreamWorks Animation, YMCA, Visa, Investment Funds Institute, Sun Microsystems, Royal Bank, Ronald McDonald Children’s Charities, Canadian Banker’s Association, Ministry of Agriculture, Falconbridge, Arthur Andersen, American Management Association, Bell Canada, Ministry of Health, Royal Trust, Toronto Stock Exchange, Ronald McDonald Houses

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  • Wrote a series of 7,000-word national newsletters that proved so successful, McDonald’s Restaurants requested an extra newsletter as well as an audit of all marketing collateral
  • Wrote 110-page national marketing training manual that was so effective the YMCA accelerated its new program launch by several months
  • Wrote a 2,000-word speech for the Minister of Health about a controversial initiative that fostered so much support the ministry requested a library of related press materials
  • Created the Information architecture and wrote all copy for the first national Ronald McDonald House website
  • Wrote and edited grant applications for Big Brothers, Big Sisters garnering funding in amounts up to $50,000 per grant
  • Structured and wrote a multi-tier user manual for the national non-profit, Ability Online, that was so effective they commissioned a rewrite of all marketing materials
  • Positioned and wrote a corporate capabilities brochure so powerful Digital Renaissance signed lucrative partnerships with organizations including AT&T and PBS
  • Commissioned to write a ghost employee Intranet article for The Royal Bank; work expanded to span multiple articles and brochures and training materials over many years

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